Practical GTM & GA4 training · Brisbane
Tracking skills your team can use on Monday.
Hands-on, in-person Google Tag Manager and GA4 training for agencies and in-house marketing teams — so your people can implement, test and troubleshoot tracking without waiting on a developer.
- In person in Brisbane
- Tailored to your team
- Hands-on, real scenarios
Training
Start with the training your team needs.
Every session is delivered in person and shaped around the accounts, platforms and problems your team works with day to day.
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GTM Training for Agencies
Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
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GTM Training for Google Ads Specialists
Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
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GTM Training for Marketing Teams
Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.
Who it's for
For the people who live with your tracking.
Different roles need different depths of GTM knowledge. Sessions are pitched at your team's real starting point.
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PPC Managers
Build and troubleshoot reliable conversion tracking so your paid campaigns run on accurate data.
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SEO Specialists
Understand how tracking, data layers and technical implementations interact with the sites you optimise.
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Account Managers
Scope tracking requirements, talk confidently with clients and spot common implementation issues.
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Digital Marketing Executives
Build practical GTM and GA4 skills you can apply directly to everyday marketing work.
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Agency Owners
Grow in-house tracking capability and reduce reliance on developers or outside specialists.
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In-house Marketing Teams
Take ownership of your own measurement instead of queuing every tracking change with IT.
Practical outcomes
Leave able to do the work, not just describe it.
The training focuses on what your team will actually do in Tag Manager and GA4 once the session is over.
- Implement and manage Google Tag Manager containers with confidence.
- Set up and test GA4 events and conversions using GTM.
- Understand when and how to use data layers for more advanced tracking.
- Debug common tracking issues without immediately relying on a developer.
- Follow a consistent process for implementing, testing and QAing changes.
- Communicate tracking requirements clearly with clients and developers.
How it works
From first conversation to a confident team.
A simple process that keeps the training relevant to the work your team is already doing.
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Talk through your setup
A short conversation about your team, your current tracking setup and the problems you want to solve.
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Tailor the session
Content is shaped around your team's experience level and the kinds of accounts you manage.
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Train hands-on
In-person exercises in GTM and GA4 using realistic scenarios, not just slides.
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Apply it to real work
Your team leaves with a repeatable process for planning, testing and publishing tracking changes.
Your trainer
Learn from someone who does the work.
I’m a digital marketing specialist with 8+ years’ experience across SEO, PPC, analytics and technical optimisation.
I’ve worked with complex websites, e-commerce platforms and international businesses, planning and implementing tracking across a wide range of digital environments.
My training is practical and hands-on. Rather than simply explaining what GTM features do, I focus on how marketers actually use them to solve tracking problems, measure campaigns and work effectively with developers and clients.
- 8+ years digital marketing experience
- Specialist in GTM, GA4 and technical tracking
- Experience with agencies and in-house teams
- Practical, hands-on training with real examples
Questions
Common questions.
Not sure which training fits your team? Start here, or get in touch and we’ll talk it through.
Who is the training for?
Three groups: digital marketing agencies managing tracking across client accounts, in-house marketing teams looking after their own organisation’s website and data, and Google Ads specialists who need conversion tracking they can rely on.
Does my team need technical experience?
No. Sessions start from your team’s current level and build up from the fundamentals, so people with different levels of experience can train together.
How long does the training take?
There’s a half-day workshop (3–4 hours), a full-day workshop (6–7 hours) or a custom format built around your team. Get in touch and we’ll recommend the best fit.
Where is the training delivered?
Training is delivered in person in Brisbane. Get in touch to discuss timing and location.
Is this official Google training?
No. Tag Manager Training is independent and isn’t affiliated with or endorsed by Google. The focus is practical: how marketers actually use Google Tag Manager and GA4 day to day.
Next step
Let’s talk about your team’s tracking.
Tell us about your team, your current setup and what you’d like to improve. We’ll recommend a practical training format that fits.